A chocolate expert explains what Ruby chocolate is and what it tastes like

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Business Insider spoke with Angus Kennedy, editor of Kennedy’s confection magazine, about the newly created fourth chocolate, Ruby.

Full transcript below:

Ruby chocolate we’re not going to see on the market for quite a long time but the ruby chocolate has been claimed to be the fourth chocolate but actually, there are lots of different coloured chocolates so how come then we have a 99% Lindt chocolate, why wasn’t that called a fourth chocolate? Because that was black.

So I’m not convinced that it’s a fourth type of chocolate along with white, dark and milk.

Yes, it’s a different colour but having said that I know chocolate producers in Peru that have been producing this type of pink chocolate for years.

If you can actually get the producers to tell you how it’s produced, which I have asked them quite a lot, they’re not giving me the recipes.

It’s a heavily guarded secret but basically, there is a cocoa bean that they have identified.

Now if you look at a cocoa bean casing, they’re actually sort of pink and purple when you see photographs of them.

So actually the natural colour for a cocoa bean can be purple so it’s not unusual.

So all they’ve done, they’ve processed it in a way that they retain the colour and produced a chocolate.

So it’s actually quite simple.

So if you want to know how it tastes – ruby chocolate – it’s really easy.

You can do this at home.

So, get yourself a piece of white chocolate, put that in your mouth first.

Have a couple of raspberries, mix them up.

Now put in some milk chocolate, kind of chew it around.

Then swallow it. That’s ruby chocolate. It’s quite easy.

It’s just a raspberry tasting, sort of white-ish chocolate.

Produced and filmed by Jasper Pickering. Research by Fraser Moore.

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October 12, 2017 at 09:06AM