You can rent a variety of Porsche vehicles starting at $2,000 a month http://ift.tt/2yHlCuK

Add Porsches to the already long list of things you can subscribe to.

The German luxury auto maker is launching a subscription service called Porsche Passport. There are two versions: “Launch,” which is $2,000 a month and includes on-demand access to eight models; and “Accelerate,” which is $3,000 and includes on-demand access to all 22 Porsche models. Both “Launch” and “Accelerate” subscribers can sample the Cayenne, an SUV that costs $60,600 and up, and the “Accelerate” level lets users drive the Panamera 4S, a four-door sedan that starts at $103,000.

The memberships, which are a partnership between Porsche and software company Clutch Technologies, have a $500 one-time activation fee, and include unlimited mileage, vehicle tax and registration, insurance maintenance, and a concierge that brings the vehicle to the member. The pilot program will begin in Atlanta.

See: Why millennials like to lease cars

Porsche is not the first car company to offer a subscription for its vehicles. Cadillac

GM, -1.33%

 announced earlier this year it was offering its vehicles for a flat monthly fee of $1,500, which includes similar amenities: a concierge to deliver the car, a mobile app to reserve it, and access to various models.

Subscription services for cars appeal to drivers who want flexibility and access to a variety of models, said Ed Hellwig, senior editor at the automotive research and review site Edmunds.com. Users can swap out a sports car for an SUV when they take a trip to the mountains or need extra space. “It’s not having to make a long-term commitment to one vehicle,” he said. Drivers are also becoming more used to the idea of leasing their cars, he said, and the added bonus with these subscription services is that insurance is also covered.

If the subscription services prove successful — which will involve testing them in more areas with a greater number of members — other manufacturers might consider it as well, he said.

Other companies also offer subscriptions to vehicles, including mobile app Yoyo, which costs $99 for a lifetime membership and then 50 cents to $1 per mile depending on the type of car. Canvas is another car subscription company, where members rent vehicles for a number of months or years starting at a base price of $429 for the first month and decreasing subsequent months.

Subscriptions are available for nearly everything these days. Pre-cooked meals, ingredients for home cooking, movies and television shows, makeup, clothes, shaving supplies and even care packages for specific cultures (MuslimGirl.com mailed products geared to Muslim women starting at $20 a month) can all be delivered to consumers’ doors or laptops.

Also see: Is MealPal worth it? What I learned after 30 days chasing my subscription lunch

Gap

GPS, -3.76%

 recently announced it was launching a subscription box service for BabyGap, which will send subscribers six items for $70 every three months. Amazon

AMZN, +0.81%

 is capitalizing on these subscriptions by creating a marketplace for digital subscriptions for lifestyle,news and streaming content. Even financial advisers, who have traditionally charged a percentage of the assets they manage, are considering a subscription-based model for their services.