A Brooklyn-based startup is making luxury sneakers regular people can afford http://ift.tt/2g5905v

http://ift.tt/2g5905v A Brooklyn-based startup is making luxury sneakers regular people can afford

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Greats Royale VintageMany of today’s most popular sneakers are made by big-name sportswear companies, so finding a stylish or trendy pair is easy. But like all high-profile brands, you can expect masses of people flock towards them as well.

Stepping away from sportswear brands and going to smaller designer companies might seem like the best way to get truly unique sneakers, but they come a major cost. If luxury-grade quality and classic footwear styling is what you’re after, Greats is one of the best places to buy sneakers, and show the world a bit of your personality.

Founded in 2012 by Ryan Babenzien and footwear designer Jon Buscemi in Brooklyn, Greats draws styling cues from the iconic sneaker silhouettes people have come to love and elevates the footwear with premium Italian craftsmanship and minimalist designs free of flashy logos. 

The best part about Greats sneakers is that they’re affordable. Since its inception, the brand carved a lane in the industry for footwear with the quality that you’d expect on $1,000 designer sneakers for about what you’d pay for sneakers from your favorite sportswear brand by sticking to an online-only, direct-to-consumer business model.

Following much success, Greats is now teaming up with Nordstrom to release an exclusive collection in select stores and on nordstrom.com, while remaining affordable.

Greats sent over a few pairs for me to try out, and it has easily become one of my favorite sneaker brands of all time.

As a sneaker writer and a long-time sneaker collector, I’ve been able to experience the different levels of quality you can expect in sneakers, and Greats is definitely one of the best I’ve worn. 

Glue stains, chipped paint, cheap cuts of leather, and poor cushioning regularly make their way into products released by many of the biggest names in footwear. With Greats you definitely won’t experience any of that.

If you’re looking for luxury-quality sneakers you can actually afford, Greats is the place to shop for them.

Shop all luxury sneakers at Greats and Nordstrom now.

Check out my thoughts on the Nordstrom-exclusive Royale Vintage and the Pronto Nero sneakers, below:

Greats Royale Vintage

Greats

The Greats Royale Vintage is a sneaker that you can wear with literally anything. With styling cues reminiscent of low-top basketball sneakers of 70s, many people will find the design appealing. Unlike mass produced retro sneakers from sportswear companies, the Royale Vintage is made with top-notch quality.  They features a super soft white leather upper, vegetable tanned leather sock liners and insoles, and suede accents available in navy, red, and black on the heel. The rubber outsoles come in a off-white color, mimicking the yellowing that occurs on vintage sneakers. With minimal branding, you’ll find subdued Greats logos on the tongue and tag. 

Greats Royale Vintage, $179

Shop all Nordstrom exclusive Greats sneakers here.

Greats Nero Pronto

Greats

Out of my entire collection of sneakers, the Greats Pronto is definitely one of my current favorites. It draws design elements retro running sneakers, but has materials you’d find on some of the most expensive designer shoes. Its black leather features a combination of premium leather, premium suede and mesh. Waxed leather laces, vegetable tanned leather sock liners and insoles also add to the luxury feel, while hits for reflective material keep it sporty. Vibram outsoles done in a classic gum rubber complete the shoe with added durability and grip. To go along with the luxury look and feel of the sneakers, I wore them with black waxed denim, but you could easily wear these with a suit.

Greats Pronto Nero, $199

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SEE ALSO: 12 essentials under $100 every guy needs in his closet for fall

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October 12, 2017 at 02:48PM