The clothing brand created a new subscription program to make it easier for parents to get clothes for the babies

Clothing retailer Gap officially launches its new subscription boxes designed for newborns called BabyGap OutfitBox. Gap first started testing the program with select customers earlier this year in May.

When a customer signs up for the program they list their child’s gender, size, and choose from one of four different themes for their box: classic, newborn essentials, fun, or surprise. The box arrives every three months and the customer may change the theme of their box prior to the delivery. Inside the OutfitBox a customer receives six different clothing items for their child. The style of clothing is determined by the quarter the customer receives their box, with warmer choices for winter and more comfortable ones for summer.

The BabyGap OutfitBox subscription costs $70 every three months.

BabyGap OutfitBox