This titanium iPhone case costs $1,345 — more than the most expensive iPhone it could possibly protect (AAPL)

This titanium iPhone case costs $1,345 — more than the most expensive iPhone it could possibly protect (AAPL)
This titanium iPhone case costs $1,345 — more than the most expensive iPhone it could possibly protect (AAPL)

This titanium iPhone case costs $1,345 — more than the most expensive iPhone it could possibly protect (AAPL)

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GRAY Phone Case 6Hollis Johnson

iPhones are more expensive than ever, but there’s a subset of users who want even more luxury, and for whom cost isn’t an factor.

Those people should check out the Advent Collection iPhone case from Gray, a Singapore-based luxury brand. To our knowledge, it’s the only iPhone case with a price tag that significantly exceeds the cost of the phone itself. 

In fact, an Advent Collection case will run you a cool $1,345.

What makes it so expensive? 

Gray says the case starts as a solid block of titanium that gets machined down into a case. Then, it’s treated to give it a rainbow glow. Finally, the cases are individually numbered, like prints of art. 

That’s a pretty excessive process to create a simple phone protector. But then, the luxury market is not about functionality or necessity; it’s about exclusivity — or the appearance of it. 

Gray loaned us one of these titanium cases to check out on an iPhone 8 Plus. Here’s what it’s like to dress your phone in a $1,345 case: 

The $1345 iPhone case comes with its own case.

Hollis Johnson

The case’s case is made out of machined aluminum and has a very high-quality, heavy, premium feeling sliding on and off.

Hollis Johnson

These are the two main parts that make up the Gray Advent case. They go on both sides of your iPhone. In this shot you can see the custom rainbow-colored finish.

Hollis Johnson

See the rest of the story at Business Insider

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