Josh Rouse: Rapala hosting unique rooftop ice-fishing experience at Super Bowl in Minneapolis

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With the Super Bowl making its grand return to the Great North on Sunday, Minnesota-based lure company Rapala has been offering a pretty cool activity this week for those in Minneapolis for the big game. The company partnered with WCCO-TV to create a one-of-a-kind rooftop ice-fishing village for the festivities on top of the television station’s downtown Minneapolis building.

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February 4, 2018 at 06:12AM