Telecom company eir promoted WiFi Calling, which eliminates black spots in the home and office

To promote Irish telecom company eir‘s new product WiFi Calling, which eliminates mobile phone coverage black spots by using WiFi connections to boost the signal, ad agency Rothco took over an entire issue of Daily Mail Magazine and removed every single black spot (including full stops, semi colons, and the dots on every ‘i’ and ‘j’), replacing them with a colored eir spot.
On the back cover of the magazine, eir explained they got rid of them because they don’t like black spots, and they can also get rid of a different kind of black spot in customers’ homes and offices with WiFi Calling.

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